The following are papers and articles written on Islamic Marketing phenomenon in Singapore or published by Singaporeans related to Islamic Marketing in general:

  • Kuswadi, N., Jaafar, A. and Noor, N. (2017) ‘Marketing to the educated Muslim woman’, Int. J. Islamic Marketing and Branding, Vol. 2, No. 2, pp.156–169.
  • Noor, N., Don, P.A.K. and Cassidy, J. (2016) ‘Factors affecting halal food purchasing by non-Muslims in a multicultural society: a case study in Singapore’, Int. J. Islamic Marketing and Branding, Vol. 1, No. 4, pp.366–387.
  • Noor, N.B. (2013) ‘The concept of tribes in marketing and Islam’, Int. J. Social Entrepreneurship and Innovation, Vol. 2, No. 4, pp.374–389.


These are recommended reports to stay up-to-date with the Islamic Business ecosystem.

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