Good marketing removes unnecessary risk and communicates additional assurance for consumers.
While the core ingredients of salads may seem harmless (i.e. vegetables), it is the accompanying protein and dressing which may contain ingredients that are non-halal. Thus while some Muslims may decide to assume this risk and consume salads that don’t contain these additions, Simply Wrapps creates value by offering more choices in its Halal-certified salads.
With the Muis Halal certification and logo mark signalling quality and confidence in consumption for Muslims, this opens the way for Muslims to enjoy eating a healthy bowl of salad without having to worry about the food’s permissability.