SCIIMA is the official Singapore Chapter of the International Islamic Marketing Association. This non-profit entity was established in 2017 to advance the theory and practice of Islamic Marketing in Singapore for the following segments:
- Academics exploring research and education in Islamic Marketing.
- Practitioners seeking guidance in conducting their business within Islamic principles.
- Businesses aiming to better create and deliver value to Muslim consumers.
- General public interested in Islamic Marketing.
The International Islamic Marketing Association (IIMA), based in UK, is the organisation at the forefront of the development of the theory and practice of marketing in the Muslim world and beyond. It has been established to liberate people from the tyranny of the marketplace and to create more humane world markets. It aims to achieve this through teaching and promoting the theory and practice of Islamic Marketing to consumers, suppliers, and other stakeholders.
Code of Ethics
The IIMA is a non-profit organization with a noble cause and commitment to create better markets where justice prevails, consumers are not exploited, and resources are not wasted. As the official Singapore Chapter of IIMA, SCIIMA will honour these commitments through its activities and education.
Why Islamic Marketing Matters
According to the Pew Research Center analysis, in 2010, there were 1.6 billion Muslims or 23% of the global population, with about 62% living in the Asia-Pacific Region. This global Muslim population is expected to grow to about 35% by the end of the century to become the world’s largest religion.
Singapore, located in the Asia-Pacific Region with a Muslim minority of about 15% out of its 6 million population, is no exception to this growing phenomenon. The republic has vibrant and growing halal-food and fashion industries, and was ranked as the friendliest travel destination among non-Muslim countries for Muslim travelers by the Global Muslim Travel Index (GMTI, 2017). It was also ranked 11 in the world by the Global Islamic Economic Indicator (GIEI, 2016) for its overall performance across various sectors in the Islamic Business ecosystem.
This phenomenon is significant for business and marketing as Islam affects all aspects of the Muslim’s lives, including their purchasing behavior on products and services in various industries. For brands, Islamic Marketing represents a new opportunity to create and deliver better value to serve the unique needs of Muslims worldwide. For Muslims in business, Islamic Marketing is important as they attempt to remain faithful to the ethics and parameters in Islam while conducting their business activities.